“We’re not your average wine company”
At Winemakers Rock, we create and own wine brands that challenge the status quo. We partner with exceptional winemakers across Europe—from the Languedoc to the Loire, Rioja to rural Italy—and co-create wines that tell real stories. No fluff, no faux châteaux—just bold, authentic brands built from the vineyard up. Whether it’s forgotten grape varieties or new-wave naturals, we turn craft into culture and grow long-term brand value along the way.
What we stand for
We’re the ones kicking the dusty old gate open on the wine world and letting in some fresh air.
At Winemakers Rock, we build wine brands that cut through the noise. We partner with brilliant winemakers across Europe—people with serious craft, killer vineyards, and stories that deserve to be heard—and we turn that into bold, modern wine experiences. The kind that gets remembered.
This isn’t about polished tradition or polished shoes. It’s about authenticity, flavour, and telling the truth about what wine can be. We fuse winemaking know-how with fearless brand building—rethinking every label, every format, every sip. From natural wines to forgotten grapes, from sustainable production to rebellious storytelling—we’re all in.
We’re crafting wines people actually connect with. Wines that do something. Wines with roots, soul, and swagger, wines that need their story told and wines that make people smile.
Who Is James Wood – Founder, Winemaker, Raconteur
James is the founder and firestarter behind Winemakers Rock.
A Yorkshireman living in France, with over 30 years in the wine world, he’s walked the vines, wrangled the tanks, and seen every side of the industry—from the soil to the shelf.
But he never bought into the snobbery.
James is a winemaker, brand builder, and unapologetic disruptor. He believes wine should be brilliant, accessible, and full of energy, not reserved for the elite behind velvet ropes. His mission? To give Europe’s best indie winemakers the brand platform they deserve—and to build unforgettable wine brands with global potential.
James leads the charge with passion, wit, and a refusal to follow the script. He’s not here to play it safe. He’s here to make wine exciting again.
“At Winemakers Rock, we’re rewriting the rules. We fuse old-world winemaking with planet-first thinking and bold branding—proving premium wine doesn’t need to cost the Earth. The future of wine is sustainable, rebellious, and unapologetically honest.”
Launched: January 1, 2025
What We’re Building
We’re not just bottling wine—we’re building a movement.
A bold portfolio of premium wines without the premium price tag, crafted with cutting-edge techniques and real winemaking muscle.
Immersive tasting experiences, creative collabs, and a direct-to-consumer platform that puts power (and flavour) back into the hands of drinkers.
Our Vision
We’re here to flip the traditional wine market on its head—with a rebellious spirit, eco-conscious mindset, and wines that deliver more than just a buzz.
Our first wave hits Europe, then heads to India and the U.S.—offering a fresh take on European wine for the next generation of drinkers who care about quality, story, and impact.
Why We’re Different
Insider access to exceptional vineyards and rare varietals—we know where the gems are hiding, and how to bring them to market.
A maverick team of winemakers, creatives, and brand-builders who know how to make wine that matters.
Sustainability built in from day one—this isn’t greenwashing. It’s smart supply chains, local bottling, and wines that do good while tasting great.
Revolutionising your Next Wine Experience
Forget the pretentious nonsense—this is wine for the bold, the unapologetic, the trailblazers. We’re not just another winery; we’re a movement. We’re here to break the rules, redefine the game, and deliver premium, rockstar wines that scream attitude. We’re bringing you the best of the vine, stripped of the snobbery, packed with flavour, and drenched in cool.
